Privacy policy

Last updated: May 18, 2025


This Privacy Policy describes how Eternal Jewelry (hereinafter, the “Site”, “we”, “us” or “our”) collects and uses your personal information when you visit or use our services, make a purchase on ufpv60-y1.myshopify.com (hereinafter, the “Site”) or otherwise communicate with us regarding the Site (collectively referred to as the “Services”). For purposes of this Privacy Policy, the terms “you” and “your” refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.


Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree that your information will be collected, used, and disclosed as described in this Privacy Policy. If you do not agree with this Privacy Policy, do not use or access any of the Services.


Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.


Collection and use of your personal information

To provide the Services, we collect, and have collected over the last 12 months, personal information about you from a variety of sources, as set out below. The information we collect and use depends on how you interact with us.


In addition to the specific uses set out below, we may use the information we collect to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, our users, and others.



Personal information we collect



The types of personal information we obtain about you depend on how you interact with our Site and how you use our Services. “Personal information” refers to information that identifies or describes you individually, as well as information that can be related or linked to you. The following sections describe the categories and specific types of personal information we collect.



Information we collect directly from you



Information that you submit directly through our Services may include:


  • Contact details: such as your name, address, phone number, and email address.
  • Order information: such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information: such as your username, password, security questions, and other information used for account security purposes.
  • Customer service information: such as the information you choose to include in communications with us, for example, when you send a message through the Services.



Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information; however, this may prevent you from using or accessing these features.



Information we collect about your use



We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.



Information we obtain from third parties



Finally, we may obtain information about you from third parties, including vendors and service providers that may collect information on our behalf, such as:


  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors, which collect payment information (for example, bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide the products or services you have requested so that we can perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information through online tracking technologies such as pixels, web beacons, software development kits (SDKs), external libraries, and cookies.



Any information we obtain from third parties will be handled in accordance with this Privacy Policy. Please also see the section below, Third-party websites and links.



Use of your personal information



  • Providing services and products. We use your personal information to provide you with the Services and thereby fulfill our contract with you, which includes processing your payments, fulfilling orders, sending notifications related to your account and purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns or exchanges, and other features and functionalities related to your account. We may also improve your shopping experience by allowing Shopify to link your account to other Shopify services you choose to use. In that case, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
  • Marketing and advertising. We may use your personal information for promotional and marketing purposes, such as sending you promotional, advertising, and marketing communications by email, text message, or postal mail, and to display advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and on other websites.
  • Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other details with anyone. If you believe your account has been compromised, contact us immediately.
  • Communications and service improvement. We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to respond to you, provide effective services, and maintain our business relationship with you.




Cookies



Like many other websites, our Site uses cookies. For specific information about the cookies we use in connection with the operation of our store with Shopify, please see: https://www.shopify.com/legal/cookies.


We use Cookies to operate and improve our Site and Services (including remembering your actions and preferences), as well as to generate reports and statistics and better understand how users interact with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better personalize services, products, and advertising on our Site and other websites.


Most browsers accept cookies automatically by default, but you can choose to configure your browser to delete or reject cookies through your browser settings. Please note that deleting or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain general features and functionalities, to malfunction or become unavailable. In addition, blocking cookies may not completely prevent information from being shared with third parties, such as our advertising partners.


Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you notify us of your preference through the GPC signal, we will treat that signal as a valid opt-out request for “sharing” or receiving “targeted advertising” for the browser or device sending the signal and, if we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. For more information about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize other “Do Not Track” (DNT) signals that may be sent from your browser or device.



Disclosure of your personal information



In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate interests, or other reasons under this Privacy Policy. Such circumstances may include:


  • With vendors or other third parties that provide services on our behalf (for example, IT management, payment processing, data reporting and analytics, customer service, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to show you advertising and provide you with services. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request, or otherwise consent to us sharing certain information with third parties, for example, to send you products or when you use social media widgets or login integrations with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interest in managing a successful business.
  • In connection with business transactions such as mergers or bankruptcies, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users and others.



In the last 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above under “Collection and use of your personal information” and “Disclosure of your personal information”:


Category

Categories of recipients


  • Identifiers such as basic contact details and specific order and account information.
  • Categories of personal information described in the California Customer Records statute, such as basic contact details and specific order and account information.
  • Commercial information, such as order data, purchase information, and customer service information.
  • Internet or other similar network activity, such as usage data.
  • Geolocation data, such as locations derived from an IP address or other technical measures.



Recipients for the above:


  • Vendors and third parties that provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer service partners, and data reporting and analytics providers).
  • Business and marketing partners.
  • Affiliates.



We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.


We have “sold” and “shared” (as these terms are defined under applicable law) personal information during the last 12 months in order to engage in advertising and marketing activities as described below.


Category of personal information

Categories of recipients


  • Identifiers such as name, email address, and phone number.
    • Business and marketing partners.

  • Commercial information such as records of products or services purchased.
    • Business and marketing partners.

  • Usage data.
    • Business and marketing partners.




Third-party websites and links



Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or not under our control, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.


Information you provide on public or semi-public sites, including information you share on external social media platforms, may also be visible to other users of the Services and/or users of those external platforms, without limitation as to its use by us or by third parties. Our inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or of their owners or operators, except as disclosed in the Services.



Children’s data



The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion.


As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as such terms are defined under applicable law) personal information of minors under 16 years of age.



Security and retention of your information



Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. Therefore, we recommend that you do not use insecure channels to communicate sensitive or confidential information.


The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.



Your rights



Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and may only apply in certain circumstances, allowing us to deny your request in some cases as permitted by law.


  • Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
  • Right to deletion: You may have the right to request the deletion of personal information we hold about you.
  • Right to correction: You may have the right to request the correction of inaccurate personal information we hold about you.
  • Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party in certain circumstances and with certain exceptions.
  • Restriction of processing: You may have the right to request that we stop or restrict the processing of personal information.
  • Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
  • Appeal: You may have the right to appeal our decision if we refuse to process your request. To do so, you may respond directly to our denial.
  • Managing communication preferences: We may send you promotional emails, and you may unsubscribe at any time using the unsubscribe option included in the emails we send. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.



You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.


Please note that exercising any of these rights will not result in any form of discrimination from us. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request.


In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting requests from an agent, we will require proof that you have authorized that agent to act on your behalf. We may also require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.



Complaints



If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us through the contact details below, or to file a complaint with your local data protection authority.



International users



Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information may also be processed by staff and third-party service providers and partners in those countries.


If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the competent authority in the United Kingdom, as applicable, unless the data transfer is to countries that provide an adequate level of protection.



Contact



If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you may call us by phone or send an email to belixa16@gmail.com.